In 2007, the launch of Steinlager Pure redefined the landscape of beer in New Zealand and set the benchmark for new standards in both design and brewing process. Steinlager Pure uses a selection of New Zealand's finest hops, including a new variety called Pacific Jade, specially commissioned by Steinlager.
Pacific Jade delivers a smooth, refreshing flavour designed to appeal to a new generation of premium beer drinkers. The Nelson Sauvin Hop creates a clean natural fresh taste, and with no additives and preservatives, Steinlager Pure is perfectly balanced; from the light New Zealand hop nose to the crisp clean finish.